LOS ANGELES (CBSLA) – Los Angeles Rams fans looking for NFC championship gear after the team's incredible comeback win over the San Francisco 49ers Sunday night, to send them to Super Bowl LVI, are in luck.
Several Dick's Sporting Goods stores in El Segundo, Torrance and Cerritos opened their doors early Monday so fans could get special Rams 2022 NFC Championship gear. The stores are located at Plaza El Segundo, the Del Amo Fashion Center and Los Cerritos Center.
"We have some for every day, we're going to be wearing every day, Rams gear," shopper Socorro Saldivar told CBSLA at Dick's in El Segundo Monday. "We have a bunch of friends that are going to do the same thing."
The most popular item so far has been the Rams conference championship hat.
"It's the hat that the players were wearing on the field last night, along with the locker room t-shirt. That did sell out last night. We will be getting some additional inventory in," said Deanna Holland with Dick's Sporting Goods.
With tickets upwards of $7,000, fans say they probably won't be able to afford to cheer on the Rams in person, so the gear will have to do.
"We are large catering trays, chicken, macaroni and cheese, collard greens, green beans, and corn," he said.
Meanwhile, the Equipment Room, the Rams official brick-and-mortar store, located at SoFi Stadium, is temporarily closed due to Super Bowl preparations. Fans can instead go here to buy Super Bowl gear online.
Local businesses and restaurants in Inglewood are also gearing up for the expected extra revenue that will be coming in during the big game.
"If it ain't kickin' it's plain-old chicken," said Ron McCan, of Big Dady's Kickin' Chicken, a restaurant a few blocks from SoFi stadium.
McCan told CBSLA Monday the prospect of new customers to his restaurant, which opened just before the pandemic, is exciting.
The Rams, down 17-7 going into the fourth quarter Sunday night in their NFC Title bout at SoFi Stadium with the 49ers, scored 13 unanswered points to defeat the 49ers 20-17. The Super Bowl will be at SoFi Stadium in two weeks, where the Rams will host the improbable Cincinnati Bengals.
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