LOS ANGELES (CBSLA.com) — The Rams will celebrate Hispanic heritage month by hosting several different types of events located throughout the LA area.
On September 22nd, the team will host a PLAY 60 Character Camp at the Los Angeles Memorial Coliseum.
PLAY 60 Character Camps are part of the NFL's year-round Hispanic outreach initiative, focused on offering youth opportunities to play and experience the game of football while emphasizing exercise and reinforcing the importance of character in athletics and life.
On September 29th, the Rams will introduce the Character Playbook education initiative at the Santee Education Complex -- a LAUSD high school in South Central with a student body that is more than 90% Hispanic.
The Rams will also present Pilar Pinel, the president of Embracing Latina Leadership Alliance (ELLAS), with the Hispanic Heritage Leadership Award on October 9th when the Rams face the Buffalo Bills.
Pillar will serve as an honorary captain at the game, and there will also be a special tailgate hosted by Corona prior to the game.
For the 2016 celebration of Hispanic Heritage Month, the NFL and the Hispanic Heritage Foundation (HHF) have partnered for the sixth annual NFL Hispanic Heritage Leadership Awards.
The awards recognize the contributions of Hispanic leaders in each NFL market. Each recipient will select a non-profit organization of their choice that serves the local Hispanic community to receive a $2,000 donation.
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