Disney Bans Netflix Ads As Streaming War Heat Up
BURBANK (CBSLA) - Disney says it will no longer allow Netflix advertisements on any of its media platforms.
The entertainment conglomerate made the announcement as it moves closer to the launch of Disney+.
Disney executives are hoping the strategy will help lure subscribers to the streaming service, which will include content from Pixar, Marvel, and other brands.
The company is set to spend a significant amount on advertising as it looks to compete with Netflix.
