PowerVoice Harnesses Consumer Marketing to Monetize Social Media

BIRMINGHAM -- The social media marketing company PowerVoice Tuesdsay announced it has launched its consumer-to-consumer marketing service, designed to monetize social media platforms by harnessing the influence of individual consumers.

PowerVoice has engaged with some of the top brands in the United States to allow individuals to use their influence to promote products and services and get compensated for it in the process.

The PowerVoice model is straightforward. PowerVoice has negotiated marketing agreements with major marketing brands across the country. PowerVoice users are presented relevant offers that they are able to share with "friends and followers" via social media platforms. Based on the terms of the individual offer, the consumer then receives either a straight fee or commission for every conversion they generate. PowerVoice limits the number of new offerings that a consumer can post per week but does not limit the amount of money that can be made based on a consumer's influence within their social network.

"Word of mouth marketing has always been an effective means of generating leads, but it has traditionally been very hard to deploy and monitor," said David Farbman, fouder and CEO of Outdoor Hub and a PowerVoice investor. "The next wave of online marketing will be to take advantage of the friend-to-friend perspective brought about by social media. PowerVoice has taken advantage of this model through their easy to use service, enabling both brands and individual consumers to ultimately benefit from this latest marketing trend."

"We are connecting some of the largest brands in the U.S. with individuals for a unique one-on-one marketing experience," said Ryan Landau, Co-Founder and CEO of PowerVoice. "As the site grows, PowerVoice will ultimately be able to utilize past data regarding social media influence and consumer buying patterns to virtually pinpoint the effectiveness of any particular campaign. By understanding individual consumer influence, PowerVoice will be able to show brands – with a high degree of accuracy – the expected outcome and value of a particular campaign before it launches."

For more information or to become a PowerVoice user, please visit www.PowerVoice.com.