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San Francisco Chronicle Will Not Use Washington Redskins Name

SAN FRANCISCO (KCBS) – The San Francisco Chronicle is the latest publication to take a stand against the Washington Redskins, by refusing to refer to them by that name in their paper.

San Francisco Chronicle Managing Editor Audrey Cooper said the decision was made last week, to only refer to the team as Washington, and not use the name Redskins.

San Francisco Chronicle Will Not Use Washington Redskins Name

"We believe that there are many choices in how we can refer to a team and still be accurate and clear about what we're talking about," Cooper said. "And in the absence of any better words, we're not going to use racial slurs."

There have been growing calls for the NFL franchise to drop the Redskins name, but team owner Daniel Snyder has refused thus far. In an open letter to fans, published in The Washington Post earlier this month, Snyder said "the name was never a label, it was, and continues to be, a badge of honor."

However, Daniel Durbin with the USC Annenberg Institute of Sports, Media and Society said a savvy owner would change the team's brand.

"In changing the brand, we'll sell a whole bunch of new uniforms, jackets, t-shirts, hats, and create a lot more wealth for himself and also create the role for himself that he's a leader in social change," Durbin said.

Slate and the Kansas City Star are among the publications who have already determined not to use the Redskins name.

(Copyright 2013 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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