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Celebrities Launch Their Own Brands
Paris Hilton wears items from her new Paris Hilton clothing line at the MAGIC convention in Las Vegas on Aug. 28, 2007. She appeared at the booth for Dollhouse, the licensee for her new fashion line.
Celebrities Launch Their Own Brands
Paris Hilton is partnering with Dollhouse Denim to introduce a line of jeans, tops and dresses priced at about $30 to $100. The line is expected to be in Macy's and Nordstrom's stores this fall.
Celebrities Launch Their Own Brands
Actress Alyssa Milano's fashion career is well under way. She's adding a line of sports fan headgear to her TOUCH line of casual fashions. Here, Milano wears a baseball cap by Twins Enterprise, a licensee of her fashion line, during the MAGIC convention in Las Vegas on Aug. 27, 2007.
Celebrities Launch Their Own Brands
Alyssa Milano, who already sells casual clothing under her TOUCH label, is introducing a line of fashion jewelry and accessories aimed at sports fans, in a deal with Major League Baseball and Aminco USA. Milano, who as a child starred in Broadway's "Annie," was more recently seen in "Charmed." At left, she poses at the MAGIC convention in Las Vegas on Aug. 27, 2007.
Celebrities Launch Their Own Brands
Model Cali Paniz shows a sweatshirt and earrings from actress Alyssa Milano's TOUCH fashion line during the MAGIC convention in Las Vegas on Aug. 27, 2007.
Celebrities Launch Their Own Brands
Model Lisa Sevilla wears a new creation from actress Alyssa Milano's fashion line, TOUCH, at the MAGIC convention in Las Vegas on Aug. 27, 2007.
Celebrities Launch Their Own Brands
Rapper and actor LL Cool J is in Las Vegas this week to promote his own fashion line, called Todd Smith. Born James Todd Smith, he says his label will aim for a classic look rather than the ultra-casual streetwear often adopted by rap moguls. Here, the rapper wears his own fashions while signing autographs at the MAGIC convention in Las Vegas on Aug. 27, 2007.
Celebrities Launch Their Own Brands
Rapper/actor LL Cool J, center, poses for a photo with fans at the Regatta USA booth as he promotes his Todd Smith by LL Cool J line at the MAGIC convention in Las Vegas on Aug. 28, 2007.
Celebrities Launch Their Own Brands
This must have been the scariest accessory introduced at the MAGIC convention. Bindi Irwin, age 9, carries a snake on the catwalk during the launch of her Bindi Wear International fashion line in Las Vegas on Aug. 27, 2007. The daughter of the late wildlife conservationist Steve Irwin stars in the Discovery Kids documentary series "Bindi the Jungle Girl."
Celebrities Launch Their Own Brands
A model wears a Bindi Wear International creation during a fashion show that launched Bindi Irwin's new fashion line at the MAGIC convention in Las Vegas on Aug. 27, 2007. Bindi has pledged to donate the proceeds of her new fashion line to Australian conservation programs.
Celebrities Launch Their Own Brands
A model wears a Bindi Wear International creation during a fashion show at the MAGIC convention in Las Vegas on Aug. 27, 2007.
Celebrities Launch Their Own Brands
Music and fashion entrepreneur Sean "Diddy" Combs arrives at the Light nightclub at the Bellagio in Las Vegas to host the launch party for the Spring 2008 Sean John Underwear/Loungewear collection on Aug. 27, 2007. Combs is adding underwear and loungewear to his growing fashion empire, which has U.S. retail sales of more than $450 million a year.