The Recording Academy/TBWAChiatDay
In conjunction with this year's Grammy Awards, a campaign called "Celebrate The Music That Makes Us" has been created. Seven Grammy nominees were asked to submit a list of songs by artists who inspired their careers. Using these titles graphic artists created abstract photos of each nominee.
Rihanna
The Recording Academy/TBWAChiatDay
The Recording Academy and TBWA/Chiat/Day unveiled the campaign to promote the 51st Annual Grammy Awards airing live on CBS Feb. 8, 8 - 11:30 p.m. The campaign is titled "Celebrate The Music That Makes Us." The unique and visually appealing creative draws from the insight that music influences and inspires everyone.
Kanye West
The Recording Academy/TBWAChiatDay
The campaign highlights the songs that have influenced the people that have, in turn, influenced us. Portraits of a diverse group of musicians were created using song titles that have inspired them in their careers and lives.
Stevie Wonder
The Recording Academy/TBWAChiatDay
Stevie Wonder is a 25-time Grammy Award winner.
Thom Yorke of Radiohead
The Recording Academy/TBWAChiatDay
Thom Yorke is a two-time Grammy winner and is niminated for five Grammys this year.
Lil Wayne
The Recording Academy/TBWAChiatDay
Lil Wayne is nominated for eight Grammys this year.
Lenny Kravitz
The Recording Academy/TBWAChiatDay
Lenny Kravitz is a four-time Grammy winner.
The Early Show Gang
The Recording Academy/TBWAChiatDay
From left: Dave Price, Julie Chen, Russ Mitchell, Maggie Rodriguez and Harry Smith. Their likenesses were also created using the titles of some of the songs that have inspired them most.
