Steve Rubel has a great post on his uber-popular Micro Persuasion blog about "Trends that Will Define the Future." They came out of an Edelman/PRWeek summit earlier this year on the changing media landscape.
You can download a PDF of the full report from the summit here.
Rubel's trends are:
- The Attention Crash
- Social Network Become "Like Air"
- Google: The Reputation Engine
I'd have to steal most of Rubel's post to explain these predictions, so you'll just have to click over to his blog to check them out. You won't be sorry.
Jon Greer
Jon Greer has been analyzing media and PR for more than 25 years. He's been a journalist and a PR executive, and has been a featured speaker for many years at the Bulldog Reporter Media Relations Summit, and served as Bulldog's Editorial Director for their PR University series of weekly how-to audio conferences.
Jon provides PR services including media relations and freelance writing to clients including start-ups, law firms, corporations, investment banks and venture capital firms. In addition, Jon provides spokesperson training. Learn more about Jon's training programs at The Media Bridge.
