When Do I Present the Corporate Background?

Last Updated Apr 26, 2010 1:25 PM EDT

A reader comment to the post "Create a Dynamite Presentation in 6 Easy Steps" asks an important question:
At what point in your presentation would you give background on your company? I find that I need to do this in my presentations as most of my prospects are not familiar with my company. In the structure that you've described, can you tell me where you see that fitting in?
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