Time Warner Cable Gets Some Video Management Help From thePlatform
This story was written by David Kaplan.
Time Warner (NYSE: TWX) Cable is looking to keep better track of the video content it runs on its portal and has tapped broadband services provider thePlatform for help. The Seattle-based Comcast (NSDQ: CMCSA) subsidiary announced it will handle syndication for TWC's Road Runner's portal. The site currently runs video from a number programmers including CNN, HBO and Showtime, while thePlatform has struck a number deals recently with a mix of networks and sites such as CBS's (NYSE: CBS) College Sports TV, Hulu, Gannett/USA Today and Hearst. The deal should provide some room for TWC to stand on its own as it faces increased competition from telcos and life outside of parent Time Warner, which announced plans to sell off the cable operator in May.
By David Kaplan