(CBS) - What happens when a guy steals your MacBook? You start a Tumblr called "This Guy Has My MacBook." That's what Joshua Kaufman, a designer in San Francisco, Calif. did.
"On March 21, 2011, my MacBook was stolen from my apartment
in Oakland, CA..." Kaufman writes on his blog.
He reported the crime to the police - even told them where his MacBook was - but they couldn't help him "due to lack of resources," Kaufman says.
Kaufman has since taken matters into his own hands. Not only is he contacting the mayor's office about the ordeal, he's using an app called Hidden to capture photos of the guy who has his MacBook.
Hidden, a software that costs $15 a year, provides theft recovery assistance. If your laptop is ever stolen, you can activate Hidden to "locate your stolen computer anywhere on the planet, collect photos of the thief and screen shots of the computer in use," says their site.
"I don't have evidence that the guy on my blog was the same guy who stole my laptop," Kaufman points out. "I have a feeling that it was stolen by someone else and sold to the guy on my blog."
On Kaufman's Tumblr, you'll see a picture of a guy driving with Kaufman's MacBook, a screenshot of the guy deleting Kaufman's account on his MacBook, and a screenshot of the guy signing onto his Google account. There's also a sinister photo of the guy shirtless. Kaufman's caption: "I really don't want to know what this guy is doing with my MacBook."
Today alone, Kaufman has received over 400,000 page views on his Tumblr. Over 9,000 people have tweeted about the blog, and over 4,000 liked it on Facebook.
Do you think Kaufman's Tumblr is genius or dangerous?