(CBS) - If there were an epitaph that perfectly describes Steve Jobs' life on earth, it is one that he helped craft himself for the iconic "Think Different" Apple advertising campaign.
"Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do."
The ad campaign, created by advertising agency Chiat/Day, debuted September 28, 1997, just days after Jobs became the "interim" chief executive officer of Apple and 12 years after he was forced out of the company he co-founded in 1977.