The Feedback, weekly music updates!
(CBS) - Thursday is back and you know what that means! It's time to serve up a piping hot plate of music videos for this edition of "The Feedback".
Today's first video comes from the Japanese rock band Androp, for their track "Bright Siren." The concept of the video came from the New York and Tokyo based collective of creatives "Party" who invisioned bright lights flickering in darkness while listening to the song.
To accomplish this feat 250 Cannon cameras with flashes, having the strobes act as the pixels in order to create the light animation seen. Then using incredible computer programming, the strobe flashes were choreographed - absolutely zero CGI was used in this video's production.
It's pretty remarkable, such a simple idea with an incredibly complex execution. But it delivers a music video absolutely perfect for the song and is simply a joy to watch.
Be sure to visit the band's webpage HERE to design your own flash based message.
Next up is the music video famous and Internet darlings: OK Go. The band invited dance company Pilobolous to partner up for the choreography on their newest creation as well as collaborating with Google for the HTML-5 based user interaction.
The video, shot by filmmaker Trish Sie, is recorded from below the dancers and band through a transparent medium that acted as the floor. This unique angle completely changes our view of the body as it goes about the extensive choreography, but the best part of the video by far is a little over three minutes in when the phrase "Spread the love" is displayed in several different languages, a very touching gesture.
We are all about the uniquely shot videos this week so to continue the trend, Who's Your Daddy's video of their rendition of The Beatles' psychedelic track "Strawberry Fields Forever" has got to be included. And although this video doesn't spell out words, phrases, or designs in innovative ways, it does do something that has rarely been seen before. Their video was shot using a tone mapping HDR process, which is able to combine multiple exposures of the same video into one.
This effect fits the feel of the song perfectly, adding a visual to its psychedelic mood, amplifying the shadows and highlights to create an equally trippy feel.
Last up is a song written and recorded by YouTube user loveworthfallingfor or Lauren Taylor. Armed with a simple melody on the ukulele, powerful lyrics and a great voice Lauren definitely has a lot to look forward to in her singing career.
Although she is unable to get he mother to get into the picture with her at the end of the song, maybe her mom can help her out by investing in a higher quality microphone for her to use in her videos as her voice certainly deserves better.
That's it for this week's edition of The Feedback, for daily music updates until next week's edition be sure to check me out over on Not Some Kid.