"One more thing" about Steve Jobs

Steve Jobs stepping down as Apple CEO
Apple CEO Steve Jobs delivers a keynote address at the 2005 Macworld Expo January 11, 2005 in San Francisco, California. Jobs announced several new products including the new Mac Mini personal computer starting at $499 and the iPod shuffle MP3 player for $99.
Getty Images/Justin Sullivan

The late Steve Jobs often ended his presentations of new Apple products by saying, "There's one more thing," he'd say, and then he would roll out a new marvel. CBS News correspondent Anthony Mason has "one more thing" about Steve Jobs and his impact on our world.

It's hard to imagine such an open display of grief for any other American CEO. Steve Jobs was a populist corporate hero. These days, that seems almost a contradiction in terms.

Jobs challenged us to "think different." As echoed in Apple's famous ad campaign, which celebrated rebels and troublemakers: "They're not fond of rules. And they have no respect for the status quo."

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An intensely private man, Jobs connected with the public through his products that literally changed our world. He didn't believe in focus groups or markets surveys. "It's not the consumers job to know what they want," he once said.

Jobs liked to quote hockey great Wayne Gretzky, saying at a presentation, "'I skate to where the puck is going to be, not where it has been.' And we always try to do that at Apple."

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In 1984, with the Macintosh, Jobs pioneered the personal computer and put color in the grey world of technology. But as he told Stanford University students at a commencement speech two decades later: "And then I got fired."

Still, he told the students in 2005 that the firing was the best thing that could ever happen to him. "The heaviness of being successful was replaced by the lightness of being a beginner again," Jobs said.

In exile from Apple, he created Pixar and pioneered digital animation. Its first film, "Toy Story," would forever change the movies.

Jobs' bowties gave way to black turtlenecks. His return to Apple in 1997 would usher in one the greatest second acts in American business. The iPod would alter the entire entertainment industry. But Jobs kept innovating, making Apple's products sleeker and smarter.

Steve Jobs always lived up to Apple's "Think Different" ideology. At a moment when America needs corporate heroes, we just lost the greatest one of our time.

  • Anthony Mason
    Anthony Mason

    CBS News senior business and economics correspondent; Co-host, "CBS This Morning: Saturday"