Now it's Microsoft's Turn to Bait Apple
Perhaps it was the sight of Justin Long and John Hodgman wafting into the night, dragging their jokes behind them, that made Microsoft feel a little bolder.
Yes, now that the "Get a Mac" campaign seems to have been retired by Apple, Microsoft has launched a touching attempt to reverse some of Apple's sweet and amusing put-downs.
Microsoft's new creation is a site called "PC versus Mac." Yet if you're looking for a joke or two as you weigh up your options, you will have to search very, very hard. There are no images of bespectacled gray-bearded men in loose Levi's. There are no stray comments about antennas or fan boys.