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Now it's Microsoft's Turn to Bait Apple

Perhaps it was the sight of Justin Long and John Hodgman wafting into the night, dragging their jokes behind them, that made Microsoft feel a little bolder.

Yes, now that the "Get a Mac" campaign seems to have been retired by Apple, Microsoft has launched a touching attempt to reverse some of Apple's sweet and amusing put-downs.

Microsoft's new creation is a site called "PC versus Mac." Yet if you're looking for a joke or two as you weigh up your options, you will have to search very, very hard. There are no images of bespectacled gray-bearded men in loose Levi's. There are no stray comments about antennas or fan boys.

Read the full article on CNET.

  • Chris Matyszczyk

    Chris has been a multi award-winning executive creative director with some of the most celebrated advertising agencies in the world. His creative work has been recognized at the Cannes Advertising Festival, the New York Festivals, Clio, the One Show, as well as many other festivals around the world. His writing has appeared in such publications as the Financial Times, the European, the Sacramento Bee and The Singapore Press Holdings Group.

    He currently advises major global companies about content creation and marketing, through his company Howard Raucous LLC.

    He brings an irreverent, sarcastic, and sometimes ironic voice to the tech world.