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New Coke is coming back and it's all because of Netflix's hit show "Stranger Things"

Flashback to the 1985 launch of New Coke
How "CBS Evening News" covered New Coke's release in 1985 02:25

Get ready for a blast from the past. New Coke, one of the biggest marketing flops in American history, is returning as part of a promotional campaign tied to "Stranger Things," the popular Netflix horror series set in the 1980s.

Coca-Cola announced Tuesday on Twitter that it's bringing back the failed soft-drink in conjunction with the July 4 release of season three of "Stranger Things." New Coke was originally released in 1985 to replace the original formula of Coca-Cola but failed to make an impact on the soft-drink market, leading to "Coca-Cola Classic" to be rebranded and reintroduced into the market within three months of New Coke's disastrous release.

The video Coca-Cola tweeted of the infamous soft-drink features actors from the hit Netflix series, including stars Joe Keery, Finn Wolfhard and Gaten Matarazzo:

According to The Associated Press, the first New Coke cans will be available Thursday as part of a "Stranger Things" marketing campaign featuring upside-down themed vending machines. These vending machines will pop up in select cities this summer to dispense free cans of the failed soft-drink.

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