Last Updated Oct 2, 2008 10:11 PM EDT
That's only one of the challenges facing U.S. companies, according to James Hemerling, one of the authors of "Globality." In this BNET Book Brief, he talks about companies in China, Brazil and India, as part of his argument that companies need to adopt the business models of their competitors in the developing world, if they want to compete effectively around the globe.
He exhorts executives to "Learn from your challengers." Otherwise, he warns that your company will be swamped by the "tsunami" of global business.
A good, quick introduction to a book that shows just what it takes to compete in today's economy.