Navigating 'Globality'

Your competitors in China and India can substitute labor for capital -- because labor is so cheap , they don't need to spend as much on automation, making it simpler to start up factories.

That's only one of the challenges facing U.S. companies, according to James Hemerling, one of the authors of "Globality." In this BNET Book Brief, he talks about companies in China, Brazil and India, as part of his argument that companies need to adopt the business models of their competitors in the developing world, if they want to compete effectively around the globe.

He exhorts executives to "Learn from your challengers." Otherwise, he warns that your company will be swamped by the "tsunami" of global business.

A good, quick introduction to a book that shows just what it takes to compete in today's economy.

Michael Fitzgerald

Michael Fitzgerald writes about innovation and other big ideas in business for publications like the New York Times, The Economist, Fast Company, Inc. and CIO. He’s worked as a writer or editor at Red Herring, ZDNet, TechTV and Computerworld, and has received numerous awards as a writer and editor. Most recently, his piece on the hacker collective the l0pht won the 2008 award for best trade piece from the American Society of Journalists and Authors. He was also a 2007 Templeton-Cambridge Journalism Fellow in Science and Religion.

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