But worth it? "Yeah, I think so."
"Have you ever had anyone complain about the price once they get their hands on one of these bikes?" Smith asked.
"No," said Hollinger.
It's not like Reeves needs the money. In fact, he's kind of famous for giving it away. Back when he was making the "Matrix" sequels, he reportedly gave millions of his own profits to the movies' special effects and costume teams ... but he likes to keep that a secret.
"Do you not like being pegged as a nice guy?" Smith laughed.
"'Cause you get uncomfortable when people talk about your being generous?"
"Yeah, I'm pretty private," said Reeves. "So, I just ... yeah."
"And that's part of it?"
"It's nice if people have nice things to say about you. That's always nice, isn't it? Yeah."
"But you don't want people to know if maybe you've done something nice to someone in private?" Smith asked.
"No, no, no, no, no, no, no, no."
"That makes you seem like an even nicer guy!"
"No, no, no. I'm not. So, yeah," he laughed.
He seems far more at ease talking shop. Each bike takes 90 days to make, and so far they've delivered about a dozen.
Of course, the road to success in this business can be tough. But Keanu Reeves seems to be enjoying the ride.
Smith asked, "Are you as invested in this as you are in any role that you take?"
Yes, he replied. "I mean, they look different. But what's from inside, or the commitment to it, I guess the express is 'all in.'"
"Are you all in?"
"I'm all in!"
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