iPhone vs. Blackberry: The Next Round

Last Updated Oct 15, 2008 8:56 AM EDT

According to Harvard Business Publishing blogger John Sviokla, here is what Blackberry has to do to become an iPhone competitor in the lucrative "smart phone" category.
"BlackBerry needs to enter with, 1) a radically better device, which they seem to have created now with the Storm, by having a touch screen that really does work like a keyboard too; 2) a radically better price -- $0 comes to mind; and 3) a fluid market for innovation - the way that Apple does with its App Store."
What do you "CrackBerry" users out there think? What is the next evolution for this product? Is the iPhone even the proper target?
  • Sean Silverthorne

    Sean Silverthorne is the editor of HBS Working Knowledge, which provides a first look at the research and ideas of Harvard Business School faculty. Working Knowledge, which won a Webby award in 2007, currently records 4 million unique visitors a year. He has been with HBS since 2001.

    Silverthorne has 28 years experience in print and online journalism. Before arriving at HBS, he was a senior editor at CNET and executive editor of ZDNET News. While at At Ziff-Davis, Silverthorne also worked on the daily technology TV show The Site, and was a senior editor at PC Week Inside, which chronicled the business of the technology industry. He has held several reporting and editing roles on a variety of newspapers, and was Investor Business Daily's first journalist based in Silicon Valley.