Intel Eyes Entertainment PCs

Intel Microsystems logo over binary code
Trying to repeat the success of its Centrino brand for notebook computers, chip-maker Intel Corp. said Wednesday it will launch a set of technologies geared specifically for entertainment PCs.

Computers carrying an "Intel Viiv" sticker will feature the chip maker's microprocessors along with other Intel hardware and software. Viiv systems will ship early next year with a remote control.

"Intel Viiv technology is our first platform designed from the ground up for the digital home," said Don MacDonald, general manager of Intel Digital Home Group.

The world's largest chip maker undertook a similar strategy of combining multiple chips into a single platform with Centrino, which includes an energy-efficient processor, chip set and wireless hardware.

Intel backed up Centrino's launch in 2003 with a $300 million marketing campaign. Since then, the company's share of the notebook chip market has grown steadily.

It was not clear whether Intel would commit the same resources to Viiv (rhymes with "five"). The company also did not disclose the names of PC makers that will offer the PCs or how much subsidy they will receive as an incentive to participate.