How to Double Your Conversion

Looking to put a little leap in your conversion rate? What if I told you it may be possible to double your conversion with one simple change. All you have to do is create a targeted landing page for your online ads. Targeted landing pages have an average conversion rate of 12%, while companies that use their index page as a destination only pull in a measly 6% average.

There are also a number of other fun tweaks you can make to your landing page in order to up the conversion. Some are common knowledge, such as using targeted, relevant copy for the product you're trying to sell; you can also split traffic among different headline options in order to utilize the best-performing head.

Above all, people say the number one reason they don't buy from a site is because they didn't feel like they could trust the site. A Stanford study found that 46% of web sales evaporate because a site lacks the critical components that help your site gain trust in the visitor's mind.

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