Groupon: The next Amazon or another Myspace?

Groupon grew from a simple idea to a $15 billion company in just three years. But will it last?

Groupon: The next Amazon or another Myspace?

They say imitation is the sincerest form of flattery. But for Groupon, the online daily deals site, imitation may also be a startup killer. With an easily replicated business model and Google breathing down its neck, can Groupon survive?

Lesley Stahl and her producer Shachar Bar-On cover the "tech beat" at "60 Minutes." After high-profile interviews with founders of Facebook and Microsoft, this week Stahl and Bar-On turn to Groupon founder Andrew Mason. What they found was a man with an enormous target on his back.

Imitators, including the all-powerful Google, are threatening to eat away at Groupon's territory. It wasn't long ago that Groupon was fielding a $6 billion buyout offer from Google (Mason declined!) and now, Google is said to be ramping up efforts to take over the daily deal space on its own.

Groupon grew from a simple idea to a $15 billion company in just three years. Will it last? Was Mason crazy to say no to Google? What do you think?

Watch: 60 Minutes Overtime, 01.15.12
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