​Golden words: The motivational speaker industry

Self-help gurus like Dr. Wayne Dyer and Josh Shipp are the stars of a multi-billion-dollar industry attracting a growing number who think they have what it takes to motivate.

CBS News

"Can do" are two words that can move mountains - or, at the very least, fill auditoriums with people eager to be motivated to turn their lives around. Our Cover Story is reported by Tracy Smith:

"Give yourselves a high-five! Give yourselves a high-five!"

Maybe you can't buy success or happiness, but there are plenty of people willing to help you find both.

"If you want to go fast, go alone. If you want to go far, go together."

We found one of the biggest names in motivational speaking last month in Pasadena, Calif., at a self-help seminar called -- appropriately enough -- "I Can Do It."

To his fans, Dr. Wayne Dyer ("the father of motivation") is to speaking what Bruce Springsteen is to music.

"I love Wayne Dyer," one man said. "Wayne is one of my favorite speakers."

How many times had he heard him speak? "Oh, 13, 14, 15 times."

Chris Ward told Smith hadn't seen Dyer in person before: "But every time I see him on PBS I start crying, so I know I'm supposed to see him, and maybe today is the day."

DYER: "We find ourselves giving up on our magnificence."

His basic message is simple: Think good thoughts, and good things will surely follow.

"Take the last five minutes of your day," he said, "and put your attention on everything that you would like to attract into your life: 'I am well. I am healed. I am in perfect health. I am abundant. I am happy.' Say those things to yourself. Then you'll marinate for eight hours, and you'll awaken and you'll begin to attract the things that are in your subconscious mind."

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Dr. Wayne Dyer with correspondent Tracy Smith.
CBS News

Smith asked Dyer, "It works?"

"Oh, absolutely, it works."

"You've seen it work?"

"Oh, absolutely," Dyer replied. "I've seen it work. I've seen it work with myself."

DYER: "We've been programmed, from the time that we were very, very little, about what we can't do, about what is impossible."

Dyer's own story is motivating in itself: He rose from an orphanage to become one of the best-selling authors ever.

But while his message is unique, he has plenty of company on the speaking circuit.