Getting the Most from Google Adwords
"So, is it easy to get into Adwords?" was one of my questions to Philip Shaw of CleverClicks. "It's easy to get wrong!" was his reply.
How true.
In this short video interview, Philip tells us how and why to research competitors and explains the importance of looking at their positioning in terms of key messages and propositions.
Next, Philip takes us through the steps involved in creating your own ad and the application of key words.
Philip really knows his stuff and through these tips we can start a low cost campaign with Google Adwords and really make it work for our business.