Last Updated Sep 13, 2010 1:39 AM EDT
Ben has been in the "brand you" space for a good while and works with individuals to get to the core of what makes them unique.
In this interview he discusses how to shrug off the typical traits that hold people back, notably our (often) childhood instinct to keep our head down and not speak up.
Ben cites a couple of examples of clients he has supported and how this has helped raise profile and stimulate debate.
If you're unsure whether it's a topic that's relevant to you and your business, watch the interview.