We are in the home stretch of our second annual Economics of Social Media conference, with exactly two weeks left to the start. We have tried to assemble a great group of stagesetters, covering a wide area, though this year our focus is a lot more on the challenges the industry faces in monetizing social media, after about 2-3 years of gee-whiz usage and adoption growth for the companies and services in the sector. We hope to ask the right questions, with your help, and discuss some of the answers and pointers in the right direction. The venue for EconSM is appropriate and creative: the Skirball Center in Los Angeles, away from the hustle and bustle of the big city below. Deep dive with us, will ya?
By Rafat Ali