Does Design Matter?

Does design really matter? A reader in Britain emailed me to ask what I thought. She is a designer at a major British airline that starts with a V and also is in school, working on a project about "How design thinking will be able to help business leaders articulate their vision."

She's been reading various BNET posts on innovation and design, and whether the MFA is the new MBA. She wonders whether business leaders who aren't designers actually think much of design at all. She says she's found it difficult to get opinions from traditionally trained business managers. So take the poll below and crank out some comments. She might cite you in her research.

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