Computer Fun & Business...Imagine Media

It is a company that moves and changes as fast as technology changes, and that is what has helped build Imagine Media into the fastest growing publisher of the 90's. Chris Anderson launched Imagine in 1994...with the focus on creating computer publications that are anything but boring. Now comes a business magazine with a high tech slant... Business 2.0. In the age of the Internet, says Anderson, business has changed forever...

"I think people have to be ready to accept that all bets are off. The playing field just got leveled and the old guys who had markets locked up... they've got a big problem right now because it's possible for a small idea backed by a focused group of people to really win big."

The company has four new magazines in all planned for this year.... a merging of Boot and the recently purchased HomePC into a magazine called Maximum PC. Does he worry about the future of print? Not much...

"The key over the last couple of years has been to figure out what the real strengths of the Internet medium are versus magazines. Fact is, that both will do wonderfully well."

Business 2.0 is on news stands now. Maximum PC launches this fall.