The move for most publications these days is from print to web. CNET, the nearly 20-year-old online technology news and review site, which is part of CBS, is bucking that trend. Monday it announced the launch of a new quarterly magazine.
Lindsey Turrentine, editor-in-chief of CNET Reviews, said that the print magazine will give readers things they can't get online, such as splashy photography, long form articles and a 24-page gift guide. "It's complementary to what's online," she told CBS This Morning.
"There's no consumer tech magazine on the market today," said CNET News editor-in-chief Connie Guglielmo. "We write in a very different voice. We're not trying to scare anyone away from tech. We're trying to make it accessible, and since tech is such a big part of everyone's lives, it's a great opportunity to get our brand out."
In addition to specific gadget- and gear-focused articles, the new magazine will cover trends in technology and the way we use it -- for instance, how to get more life out of your devices' batteries and the secret to a perfectly positioned television.
The inaugural cover story features hip hop star LL Cool J (he's "a fan of technology," Turrentine explained) discussing the perils of letting technology take over your life and, Guglielmo said, "how you should use tech to make you smarter, not dumber."
The magazine is available on newsstands and by subscription now, and the next issue is planned for March 2015.