Chix Flix Lix Kix

Hey, it's Super Bowl weekend. That means that moviemakers aren't counting on drawing a lot of men into the theaters. So, naturally, they are releasing movies that are more likely to appeal to women.

Early Show Contributor Laurie Hibberd reports that, while the Tennessee Titans and St. Louis Rams battle it out on the football field, two movies with a lot of female appeal will be duking it out at the box office.

Bette Midler packs star-power punch in the Jacqueline Susann biopic Isn't She Great. Ashley Judd brings mega-hit muscle to Eye of the Beholder, her first movie since Double Jeopardy. One film will finish the weekend a winner. The other will just finish.

The deciding factor will be: Which movie do women most want to see?

Not too many companies choose to open a movie on Super Bowl weekend, but if they do, you can bet it has one of two things - romance or girl power.

In the past, "chick flicks" have ruled the box office on Super Bowl weekend. In 1997, Jerry Maguire had dropped to No. 5 at the box office, but on Super Bowl weekend, it shot back up to No. 1.

In 1998, Spice World opened in second place, fueled by the Spice Girls' "Girl power!" What was No. 1? None other than the top "chick flick" of all time, Titanic.

Last year, She's All That took in a surprising $16 million, driven by teen females and their mothers. This year, producers of Ashley Judd's thriller, Eye of the Beholder, are counting on the same appeal.

"Well, historically thrillers go to the female side of the market," says Barry London, chairman and CEO of Destination Films, which is releasing Eye of the Beholder. "So we felt going on this weekend, which obviously has the Super Bowl on Sunday, that was the right time for the movie to be released."

They're putting a lot of money into promoting Judd, hoping to capitalize on her popularity from movies like Kiss The Girls and Double Jeopardy.