'Boom Goes The Dynamite'

A Mario cards tournament and a complete bust in an appearance as a TV sports anchor somehow combined to make a phrase that Brian Collins originated into a sensation on the Internet and beyond.

Collins, a freshman at Ball State University in Muncie, Ind., coined the catchphrase that's rocketed to fame: "Boom goes the dynamite."

He told The Early Show co-anchor Hannah Storm Monday it all started when he was preparing to take part in a Mario cards tournament: "We try to create things that will mess each other up, and we mostly try to make people laugh. And part of that is you create catchphrases. And, obviously, 'boom goes the dynamite' was one of mine."

But that was just the beginning.

Collins agreed to fill in as a sports anchor on a student-run TV newscast.

His performance was abysmal.

It got so bad, a frustrated Collins resorted to saying "Boom goes the dynamite" over video of someone making a basketball shot.