Balanced Scorecard Gurus Now Official Gurus

Robert Kaplan and David Norton, creators of the "Balanced Scorecard" corporate measurement system, have been dubbed official management gurus by economist.com.

"The two men started with the premise that what you measure is what you get," according to the publication. "Measure financial results and you get financial results. Measure things like innovation and customer satisfaction and you will get those too."

Kaplan is a professor at Harvard Business School, Norton a consultant and founder of Renaissance Solutions.

Kaplan joins other HBS faculty on the Guru list including Michael Porter, Rosabeth Moss Kanter, and Ted Levitt.