Amazon says Kindle sales double during holiday weekend

Kindle Fire HD

Looks like those holiday deals for Amazon's Kindle family -- the 7-inch Kindle Fire tablet for as low as $129 among them -- paid off handsomely for the online retailing giant, as the company posted its biggest day to date for global Kindle sales.

Kindle sales for the holiday weekend as a whole -- which extended from Thursday to Monday -- were "more than double" that of last year during the same time period. That's either an indicator of a healthier global economy, further proof that the Kindle is everyone's favorite holiday gift or reassurance that Amazon's tablet strategy is working.

Not that we'd know. Amazon did not, and historically does not, release detailed sales figures.

For those unfamiliar, Amazon's product offering goes like this: $69 Kindle e-reader, $119 Kindle Paperwhite e-reader, $179 Paperwhite 3G, $159 Kindle Fire tablet, $199 Fire HD 7-inch tablet, $299 Kindle Fire HD 8.9-inch tablet, $499 Kindle Fire HD 8.9-inch tablet with 4G.

The company has taken great strides to occupy every price point below Apple's iPad, and the strategy seems to be effective enough to prompt Apple to eat its own words and offer a smaller, lower priced model.

Amazon says its e-readers and tablets occupied the top four spots on its global bestsellers list, and the $129 Kindle Fire deal was its biggest Cyber Monday deal ever. The Kindle Fire HD is "the most gifted and most wished for product on Amazon" worldwide. (Consider, however, that Amazon controls the promotion of its own products in its own store.)

This article originally appeared on ZDNET under the headline "Bezos' Black Friday: Amazon Kindle sales double during holiday weekend."

  • Andrew Nusca

    Andrew Nusca is the editor of SmartPlanet and an associate editor at ZDNet. He has written for New York, Men's Vogue, Popular Mechanics, and Money. He is based in New York.