About Dan Zarrella

Dan Zarrella is an award-winning social, search, and viral marketing scientist at HubSpot and author of two O'Reilly Media books: "The Social Media Marketing Book" and The Facebook Marketing Book.

He has a background in web development and combines his programming capabilities with a passion for social marketing to study social media behavior from a data-backed position and teach marketers scientifically grounded best practices.

Webinars in his "Science of..." series have drawn upwards of 25,000 registrants. His Science of ReTweets Report analyzes the when, why and how Twitter users ReTweet things, and explains how marketers can effectively get more ReTweets, and TweetPsych is linguistic analysis tool he built that allows users to generate psychological profiles of any other Twitter user or list based on the contents of their Tweets.

He served as a member of the Boston's City Council's Citizens' Committee on Boston's Future and has been featured in The New York Times, The Wall Street Journal, The Boston Globe, Wired, Fast Company, Forbes, The Financial Times, Huffington Post, The London Times, The Miami Herald, Slashdot, Smart Money, AdAge, NYPost, The Atlantic, Mashable, The Twitter Book, and TechCrunch. In 2009 he was awarded Shorty and Semmy awards for social media & viral marketing.

He has spoken at numerous conferences, including: PubCon, SXSW, Search Engine Strategies, SMX, Iowatasmic, Convergence '09, 140 The Twitter Conference, The Cool Twitter Conference, WordCamp Mid Atlantic, Social Media Camp, Inbound Marketing Bootcamp, and Social Fresh.