The folks who make movies, TV shows and music have had an often hostile relationship over the years with the companies that make the cool new devices to display, record and move that content around.
Only a few years ago, entertainment executives railed against digital video recorders that allowed TV viewers to skip ads, and lambasted music players that encouraged users to "rip, mix, burn" their songs onto portable devices.
But over the past year or so, studios have done an about face and now regularly court technology ventures such as YouTube. Rupert Murdoch's News Corp. went so far as to spend $580 million buying the social networking site MySpace, which is now jammed with snippets of video and music that entertainment companies once went to court to have taken off such sites.
Nowhere has this new, almost giddy relationship been better displayed than at this year's International Consumer Electronics Show, where disruptive technologies that once gave studio executives nightmares often make their debut.
Tech Talk: CBS News Science and Technology correspondent Daniel Sieberg blogs from Las Vegas
, chief executive of CBS Corp., and Robert Iger, chef executive of The Walt Disney Co. both gave keynote addresses this year that emphasized cooperation between studios and device
"If you asked me two years ago, did I want Disney in the keynote? No," said Gary Shapiro, chief executive of the Consumer Electronics Association, annual sponsor of the CES show. "Disney was the poster child in Washington for the most anti-technology company there was."
Moonves made the most aggressive push at this year's show, sharing his stage with Chad Hurley, co-founder of YouTube, Philip Rosedale, founder of virtual reality creator Linden Lab, and Blake Krikorian, founder of Sling Media. That company's Slingbox enables TV viewers to stream live and recorded video over the Internet from a home cable box to a computer.
A packed ballroom cheered Moonves when he said that the lines between "old media" and "new media" have been erased.
Moonves even featured several "mash-ups" in his speech. The short videos typically splice together clips taken from films or TV shows, often illegally, to create something new. Several studios have sued to remove such clips from Web sites such as Guba.com and YouTube.
"Everybody, Silicon Valley as well as the Hollywood community, has come to realize that life was a better place if we figured out how to do things together," Moonves said in an interview.
"Anybody that can help us get our content out to any place, any time anywhere, ultimately is a very good thing for us and for them.
That's the key lesson everyone has learned in the past few years."