SoFi Stadium to hold pre-concert merchandise sales for Taylor Swift Eras Tour
SoFi Stadium is opening up a pop-up store for those hoping to grab some Taylor Swift merchandise before her stay in Los Angeles even starts.
The pre-concert merch stand will be at Lake Park, right next to SoFi. It'll open the day before her first performance, Aug. 2 from 10 a.m. to 7 p.m. Shoppers can park in the lots near Century and Yukon Avenue beginning at 8 a.m. There is no overnight parking allowed at the stadium ground.
The tour will host another pre-concert merch stand in between her first and second set of shows, at the same exact times and places.
On the days of the performances, exterior merchandise stands at SoFi will open at 12 p.m. with more stores inside the stadium.
The pre-event merchandise sales have attracted thousands of fans that have waited an hour to get their hands on some Swifty swag.
The Eras Tour has grossed more than $300 million so far according to PollStar, a trade publication for the live music industry. More than 1.1 million tickets have been sold at an average price of $253.
Swift's presence has boosted local economies with Chicago's tourism and conventions bureau saying it set a record for occupied hotel rooms, partially because of the artist's three sold-out nights at Solider Field.
