Watch CBS News

DuClaw Releases Limited-Edition 'Give A Crap' Sour To Raise Awareness About Colorectal Cancer

BALTIMORE (WJZ) -- DuClaw Brewing Company wants beer-drinkers to give a crap about colorectal cancer.

The brewer is partnering with toilet stool company Squatty Potty (two words to help you remember this brand: "unicorn" and "rainbow") during National Colorectal Cancer Awareness Month to release 'Give a Crap' a limited-edition sour ale brewed with blueberry, black currant and vanilla. DuClaw clearly enjoys something about gassy unicorns.

Proceeds will be donated to the Colon Cancer Foundation.

"Colorectal cancer gets a misleading reputation as an old person's disease. Forty-five is the new 50. With cases trending younger every year, it's important to understand the signs and symptoms of colorectal cancer. Don't ASSume [sic] that blood in your stool is hemorrhoids," said Cindy Borassi, president of the organization.

Each can has a rainbow poop emoji, a statistic about colorectal cancer and a QR code that links to digital content on the disease, survivor stories and more.

Here's one stat: "Colorectal cancer is the #2 leading cause of cancer death among men and women in the U.S."

On March 7, DuClaw launched a contest on its Facebook page with a chance to win 20 prize packs, including a Squatty Potty stool, "Give A Crap" stickers and pins, and an at-home colorectal disease testing kits.

View CBS News In
CBS News App Open
Chrome Safari Continue
Be the first to know
Get browser notifications for breaking news, live events, and exclusive reporting.