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"It's gotta taste good"

Name: "It's gotta taste good"
Uploaded: 2012-09-02T07:33:00-0400
Duration: 1 min 2 s
Description: Although advertisements and packaging help sell products, flavorist Jim Hassel tells Morley Safer that to keep consumers coming back, "it's gotta taste good" -- and that's where he comes in.

Although advertisements and packaging help sell products, flavorist Jim Hassel tells Morley Safer that to keep consumers coming back, "it's gotta taste good" -- and that's where he comes in.