Watch CBS News

Super Bowl ads go big as cost hits new high

With Super Bowl commercials almost as eagerly awaited as the game itself, brands are investing up to $7 million for 30 seconds of airtime, aiming for memorable impact and viral success. CBS News' Jo Ling Kent has more.
Feb 5, 2024 (05:49)
Videos
View CBS News In
CBS News App Open
Chrome Safari Continue