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$5 beers and $2 hot dogs: Why the Super Bowl stadium's radical pricing works

Since demolishing the Georgia Dome and opening their state-of-the-art Mercedes-Benz stadium right next door, the NFL’s Atlanta Falcons have re-written the rules when it comes to concession sales. Two seasons ago, the stadium unveiled a grand experiment in professional sports: food and beverages that average fans can afford. Dana Jacobson reports.
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