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State Sues E-Cigarette Maker Juul Over Teen Marketing Ads And Sales

SAN FRANCISCO (CBS SF/AP) -- California Attorney General Xavier Becerra and Los Angeles County officials sued Juul Labs Inc. in Alameda County Superior Court Monday, alleging that the e-cigarette maker illegally sold its products to underage youth and failed to warn of health risks.

The civil lawsuit seeks a court injunction against San Francisco-based Juul and financial fines and penalties. It alleges Juul "engaged in a systematic campaign to target underage California residents."

That campaign has been "wildly successful, with millions of teens and young adults using their product," resulting in allegedly devastating consequences of youth addiction and health problems, the lawsuit claims.

Juul spokesman Austin Finan said the company had not yet reviewed the lawsuit, but said the company is seeking to work with public health and law enforcement officials to combat underage use and to help adult smokers stop using conventional cigarettes.

"Our customer base is the world's 1 billion adult smokers and we do not intend to attract underage users," Finan said in a statement.

In the lawsuit, the state alleges that Juul violated California law by:

  • Failing to include required warnings about exposure to chemicals linked to cancer, birth defects, or other reproductive harm.
  • Delivering tobacco products directly to underage persons.
  • Delivering tobacco products directly to consumers without properly verifying their age.
  • Violating the privacy rights of minors by sending marketing material to the email addresses of underage individuals who failed age verification on Juul's website.
  • Creating a public health epidemic, particularly among young people, with an addictive and harmful product. This epidemic has had serious negative effects on public schools across the state.

Juul's battery-operated devices heat liquids containing addictive nicotine salts and flavoring to create an inhalable aerosol, sometimes called a vapor. One traditional Juul cartridge, which provides 200 puffs, contains as much nicotine as a pack of cigarettes, according to the lawsuit.

Inhalation of the aerosol, known as vaping, can cause lung damage in youths and adults and brain damage in youths, the lawsuit says.

As of Nov. 13, the U.S. Centers for Disease Controls has reported 42 deaths, including four in California, and 2,172 cases of lung injury nationwide associated with e-cigarette or vaping product use, according to the lawsuit. It says Juul controls 64 percent of the e-cigarette market.

Becerra was joined in the lawsuit on behalf of the people of California by Los Angeles County District Attorney Jackie Lacey and County Counsel Mary Wickham.

Juul has recently been subject to investigations by the Federal Drug Administration and Federal Trade Commission and lawsuits by parents and school districts.

Finan noted that as part of its efforts to combat underage use, the company recently stopped accepting orders for mint-flavored cartridges and suspended all broadcast, print, and digital advertising in the U.S. It previously stopped selling four other flavors popular with youths.


© Copyright 2019 CBS Broadcasting Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. Bay City News Service and The Associated Press contributed to this report.


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