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Winners of the 2012 Hollywood Reporter Key Art Awards, honoring the best in movie and TV advertising, have been announced in categories ranging from movie posters, display ads, multimedia and digital displays, to packaging, trailers and other forms of marketing created to entice movie fans.
"Key Art" refers to the central images designed for movie ad campaigns - a photo, illustration, montage or graphic that becomes iconic in the public's mind in relation to the movie.
Left: Two "teasers" for "The Amazing Spider-Man" and "Wreck-It Ralph," which both earned Bronze in the teaser poster category.
By CBSNews.com senior editor David Morgan
Credit: Key Art Awards
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The bus shelter poster campaign "Rise" - comprised of posters featuring Bane, Batman and Catwoman from "The Dark Knight Rises," designed by the Santa Monica, Calif.-based firm Ignition - received a Bronze award.
Credit: Key Art Awards
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This one-sheet poster by Concept Arts Studio Inc., for a documentary on the tobacco industry, "Addiction, Incorporated," won Bronze.
Credit: Key Art Awards
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An excerpt from Tiger Hare's "motion poster" - created for digital displays - advertising the horror film "The Possession."
Credit: Key Art Awards
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Gravillis Inc., designed this Silver-winning International one-sheet poster for the Brad Davis thriller "Killing Them Softly."
Credit: Key Art Awards
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A Bronze-winning domestic one-sheet poster for the erotic drama "Shame" by Fox Searchlight.
Credit: Key Art Awards
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Samples of The Refinery's Silver Award-winning billboard designs for the suspenser "Drive," starring Ryan Gosling, Carey Mulligan and Bryan Cranston.
Credit: Key Art Awards
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For the Will Ferrell comedy "Case de mi Padre," which sent up Mexican B-movies, the Cimarron Group created a poster that reflected low-budget fare from South of the border, down to the ratty folds of the paper.
Credit: Key Art Awards
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The man behind the media image is hinted at in this one-sheet poster by ignition for the political drama "The Ides of March," starring Ryan Gosling and George Clooney.
Credit: Key Art Awards
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A Bronze-winning billboard for the Dreamworks animated film "Puss in Boots 3D," by BLT Communications.
Credit: Key Art Awards
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The phone number on this teaser poster by BLT Communications for the Jonah Hill comedy "The Sitter" announced a stunt to promote the film - dial it and you get to speak to Jonah Hill! Like those sad pull-tab posters one might find on a lamp post long out of date, the number no longer works.
Credit: Key Art Awards
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A dangerous temptation for film buffs: A poster for the Los Angeles Shorts Festival from L.A.-based Bemis Balkind (Bronze winner).
Credit: Key Art Awards
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Bemis Balkind also designed this cheekier, silver-winner for the New York Shorts Festival.
Credit: Key Art Awards
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"The Cabins in the Woods" won two awards for posters that reflected the horror film's twisting narrative - one as a Rubik's cube (Ignition), another as an Escher drawing (the Austin-based Mondo).
Credit: Key Art Awards
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A teaser poster for the Season 5 premiere of "Mad Men," by The Refinery.
Credit: Key Art Awards
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This Silver-winning International one-sheet poster for "Martha Marcy May Marlene," about a woman who tries to escape a cult, captures the film's sense of dislocation and fractured identity. Created by Empire Design of London.
Credit: Key Art Awards
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Sample teaser posters by Ignition showcase the characters of "Tai Chi Zero," a martial arts-steampunk action film.
Credit: Key Art Awards
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Gravillis designed this Silver-winning one sheet poster for the horror film "VHS."
Credit: Key Art Awards
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Buses, taxi cabs and subway trains can become moving billboards, as evidenced by the trappings of this subway car promoting the History Channel miniseries "Hatfields & McCoys."
Credit: Key Art Awards
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Student awards are also presented. At left are two re-designs of posters for classic thrillers: "Fatal Attraction" and David Lynch's "Blue Velvet," both submitted by the Miami Ad School of San Francisco.
Credit: Key Art Awards
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They do things BIG in Texas: A "living billboard" lawn-mowed into the turf near Dallas-Fort Worth International Airport greeted passengers on board jetBlue aircraft, serving to promote both the TNT re-boot of "Dallas" and jetBlue's service to DFW.
Credit: Key Art Awards
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The Refinery's teaser poster for the Johnny Depp film "The Rum Diary" won Silver.
Credit: Key Art Awards
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This motion poster for "Puss in Boots 3D" won Gold for BLT Communications.
Credit: Key Art Awards
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A Gold in Box Set Packaging was given to JohnsByrne Cali of Burbank for a release of the "Transformers" trilogy.
Credit: Key Art Awards
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For the 30th anniversary limited edition Blu-ray of Brian de Palma's "Scarface," GNAH Studios Inc., of Santa Monica won a Silver award for packaging for their design of this disc/book/humidor gift set (because how could you NOT enjoy a cigar while watching Al Pacino's Tony Montana?).
Credit: Key Art Awards
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Neuron Syndicate Inc., of Santa Monica won Gold for its key art promoting the 30th anniversary Blu-ray of the sci-fi classic "Blade Runner."
Credit: Key Art Awards
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"The Hunger Games" was lauded for its use of social media to promote the first of its film franchise, with a gold for Ignition.
Credit: Key Art Awards
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Months before "Prometheus" debuted, a highly detailed Internet marketing campaign provided generous backstory of the characters, Weyland Industries, and the spaceship Prometheus itself. Ignition copped a Gold award for Innovative media.
Credit: Key Art Awards
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The Grand Key Award - the highest accolade - in the Integrated Campaign category went to Universal for the R-rated Seth MacFarlane comedy "Ted," which used social media, apps and other media appearances by the foul-mouthed talking bear.
Credit: Key Art Awards
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We'll be demure and refrain from showing the sexually-charged images that won Gold in the Mixed Campaign category for the FX series "American Horror Story." But this image is creepy enough.
Credit: Key Awards
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The Gold winner for one-sheet poster: Ignition's teaser, "Buildings," for "The Dark Knight Rises." The film also won Gold for integrated theatrical campaign.
Credit: Warner Brothers
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"The Dark Knight Rises" also won gold for its sculptured 3-D billboards by Tomy Advertising, Inc., of Hollywood.
Credit: Key Art Awards
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The Gold for one-sheet poster/television went to The Refinery for Season 5 of "Mad Men" - an artful play on advertising, artifice, gender politics, and the longing of the central figure played by John Hamm.
For more info:
Winners:
2012 Hollywood Reporter Key AwardsBy CBSNews.com senior editor David MorganCredit: Key Art Awards
