You Need It? She Sells It

Sharon Evans
CBS/The Early Show
"If we're not selling one thing, we're selling something else," Sharon Evans, president of C.F.J. Manufacturing, tells correspondent Melinda Murphy. "Somebody asked me once, 'What do you sell?' And I said, 'What do you need?'"

Evans shares her rags-to-riches story in The Early Show's "Going For It" series.

Today, Evans is a manufacturing mogul. Her company will do more than $30 million in business this year.

C.F.J. Manufacturing makes jewelry, promotional items and all sorts of trinkets, including the stuff many companies hand out to their clients and employees. It's one of the leaders in that industry.

Evans explains, "We build service-award programs for some of the world's largest corporations. And we ship to 160 countries doing that."

But Evans didn't start out as a businesswoman. Believe it or not, she was a stay-at-home mom.

She says, "Kids got home at three o'clock in the afternoon. The cookies were on the table. Dinner was on the table at six."

But then she got divorced, and even with her ex-husband paying child support, money was suddenly tight.

"I became very fearful that we weren't going to be able to pay rent," Evans says. "I was discussing some medical bills with him. He said to me, 'You might want to consider changing the children's lifestyle.'"