You Dirty Rat! You Ate My Brother!

A rat as a snack on the CBS Survivor island might seem all right, but it's an idea that doesn't fly with People for the Ethical Treatment of Animals (PETA). The organization plans to stage a rally Friday morning at the CBS Broadcast Center on 57th Street in New York City.

On the series' latest installment, some of the contestants on the adventure game show killed, cooked, and ate a few wild island rats - and pronounced them good enough to eat.

Meanwhile comes word that Survivor has extinguished the tribal torches at all the networks now. With Who Wants to Be a Millionaire banished from the island of Wednesday for the first time in three weeks, CBS' reality adventure series surged even higher this week, posting the best demographic results on record for any CBS series in the time period.

In addition, Survivor helped push CBS.com to its highest traffic levels ever Wednesday. The Web site posted more than 150,000 visits, the majority of which came at the conclusion of the broadcast.