"Think Like A Man" reviews suggest it's a sitcom masquerading as a movie

(CBS News) "Think Like a Man," a relationship comedy built around comic Steve Harvey's books "Act Like a Lady, Think Like a Man," opens in theaters Friday.

Director Tim Story takes the ensemble cast - including Oscar nominee Taraji P. Henson and "Entourage" star Jerry Ferrara - through its paces as the film follows the love life of five women who heed the advice in Harvey's self-help book.

The movie has received decent reviews and has earned a 53 percent score on the website RottenTomatoes.com.

Here is what some of the reviewers had to say:

NPR critic Bob Mondello: "There's a promotional impulse driving 'Think Like a Man.' It's a little more blatant here, with everyone holding up Steve Harvey's book for the camera at one point or another - including Steve Harvey. All that winking makes it sort of a two-hour infomercial, but a decently amusing one."

Los Angles Times' Michael Phillips: "The movie may be the very definition of contrivance, coming as it does from the blithely sexist relationship guide 'Act Like a Lady, Think Like a Man' co-written by radio host and comedian Steve Harvey. Considering its source, though, one of the more unpromising comedies of the year has turned out to be pretty funny."

Owen Gleiberman of EW.com: "Yet 'Think Like a Man' is so busy tracking courtship as if it were a science project that the bite-size love stories lack spontaneity. When the women first get hold of Harvey's book, the manipulations that ensue are fun. When the men read the book and try to out-psych the women, the film should grow ever foxier in its complications - but instead it comes down to a bunch of horndogs pretending to be chivalrous, which is repetitive and kind of soggy."

The New York Times' Rachel Saltz: "'Think Like a Man' is occasionally funny, though its dirty riffs - most provided by Kevin Hart as the Happily Divorced Guy - are as formulaic as its earnest parts. The movie isn't liable to surprise you. Nor will it bore or offend you, even if you find Mr. Harvey's shtick more old-school sexist than old-school courtly."