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"The Oprah Winfrey Show" finale ads will cost $1 million

Oprah Winfrey at the OWN Network's 2011 TCA Winter Press Tour Cocktail Party on Jan. 6, 2011, in Pasadena, Calif. Getty

(CBS) "The Oprah Winfrey Show" is looking to generate some serious bank during its May 25 finale.

The entry price for a 30-second commercial spot during Winfrey's final daytime talk show will be $1 million, according to Horizon Media researcher Brad Adgate.

Pictures: Oprah Winfrey

The $1 million mark is reportedly more than last year's ABC "Lost" finale, which commanded $900,000, and Fox's $650,000 price tag for its "24" finale.

It would also set a record for a non-sports daytime broadcast, Adgate told Bloomberg News on Tuesday.

But by now, ad buyers are most likely use to inflated rates for high-profile series send-offs.

They were forced to pay well over a $1 million for "Seinfeld," "Friends" and "Everybody Loves Raymond" when those programs had their on-air farewells.

Harpo Inc., Winfrey's production company, had no comment.

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