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The 'I' In 'We'

GameCore is's video game column, written by William Vitka.

In what can certainly be considered a daring, possibly giggle-worthy move, Nintendo has officially put the kibosh on the "Revolution." Instead, meet "Wii."

The announcement:

"Introducing ... Wii.

"As in 'we.'

"While the code-name 'Revolution' expressed our direction, Wii represents the answer.

"Wii will break down that wall that separates video game players from everybody else.

"Wii will put people more in touch with their games ... and each other. But you're probably asking: What does the name mean?

"Wii sounds like 'we,' which emphasizes this console is for everyone.

"Wii can easily be remembered by people around the world, no matter what language they speak. No confusion. No need to abbreviate. Just Wii.

"Wii has a distinctive 'ii' spelling that symbolizes both the unique controllers and the image of people gathering to play.

"And Wii, as a name and a console, brings something revolutionary to the world of video games that sets it apart from the crowd.

"So that's Wii. But now Nintendo needs you.

"Because, it's really not about you or me.

"It's about Wii.

"And together, Wii will change everything."

Reaction to the name change thus far?

It ranges from extremely angry to a sense of "We'll get over it and we're still going to buy the console."

By and large, however, there's a sense of "What?"

By William Vitka

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