One of the most enduring images of the campaign was a controversial ad by the Democrats about nuclear war that never mentioned Goldwater by name.
It showed a young girl picking petals from a flower while a voiceover counted from ten to zero. The scene of the girl dissolved into a mushroom cloud and Johnson's voice said, "These are the stakes. To make a world in which all God's children can live, or go into the dark. We must either love each other or we must die."
The ad provoked an outcry and was pulled.
Goldwater ended his campaign Nov. 2 in Fredonia, Arizona, his "lucky town" where he had ended two successful Senate campaigns. He sounded his theme of self-reliance.
He spoke of "man's obligation to himself and to his family, to do things himself, to accomplish things himself and only take help when everything else has failed.