Save for a few big plays that changed the game, style points were hard to come by on America's annual football holiday. But to Pittsburgh, the 21-10 victory over the Seattle Seahawks was beautiful — a gritty grind of a game that included just enough flair to transform a blue-collar team playing in a blue-collar city into champions.
In a stadium brimming with thousands of Pittsburgh fans waving Terrible Towels, the Steelers finally captured their fifth title, that "One for the Thumb" that the Steelers have been waiting for since 1980.
People in Pittsburgh poured out of bars and houses immediately after the Steelers won the game, filling a 10-block area, reports CBS News reporter Kristine Sorenson. They hugged, kissed, waved their Terrible Towels and chanted Steelers songs. Several people were arrested, mainly for public intoxication and disorderly conduct, but in all, the celebration was rowdy but mostly positive.
Pittsburgh tied San Francisco and Dallas with its five Super Bowl titles.
Title No. 5 for Pittsburgh was the first for jut-jawed Cowher, a 14-year veteran, and for Bettis, The Bus, who said he would end his 13-year career with a win in his hometown, only a few miles from where he grew up.
"I played this game to win a championship," he said. "I'm a champion and I think the last stop is here, in Detroit."
"It's surreal," Cowher said. "I'm going to tell you, this is a special group of coaches, a special group of players. I was one small part of this."
When it was over, Cowher found himself drenched, with water from the traditional dousing given to him by his players — and with tears, as he hugged his wife and daughters. It was a scene much different than one 10 years ago, when the Steelers lost in the Super Bowl and Cowher had to do most of the consoling.
Two plays made a difference in this one: Willie Parker's record-setting 75-yard run for a touchdown right after halftime and receiver Antwaan Randle El's 43-yard touchdown pass to Hines Ward on a trick play that put the Steelers up by 11 early in the fourth quarter.
Before that, it was Mick Jagger and the Rolling Stones making most of the best moves.
Jagger strutted his stuff during a three-song set, two of which contained obscenities that the NFL chose to bleep out. There would be no reprisal of the Janet Jackson "wardrobe malfunction" this year thanks to the network's decision to air everything on a five-second delay.
The Stones were stars of a halftime show the NFL had been seeking for years — so long, in fact, that the league turned a celebration of the Motown sound that has long defined Detroit into a pregame-show undercard.
That didn't sit well in the Motor City during the lead-up to the game, but Detroit got its due.