South Korean network upends traditional election coverage

S. Korean TV election coverage

While it's essential for television news outlets to have clear, concise and accurate graphics on election nights, vote-counting has also been a time to try out new ways to present information to viewers. 

In 1952, CBS used one of the earliest computers to accurately predict Dwight Eisenhower's election victory over Adlai Stevenson.


And on the night of Barack Obama's victory in 2008, CNN brought a correspondent onto its set by using hologram technology. 

During this week's presidential election in South Korea, one of the nation's leading television networks came up with eye-popping visuals that used pop cultural references and images to connect with election night viewers, reports CBS News correspondent Don Dahler.  


The presidential candidates' faces were super-imposed onto characters from "Game of Thrones" or made to look as though they were jogging the streets like Rocky.

This all came after a tumultuous few months in South Korea's political climate. In December, then-president Park Gun-Hey was impeached amid a corruption scandal. Hundreds of thousands flooded the streets of Seoul, calling for her removal.


This week's election saw near record participation fueled in large part by voters under the age of 30 seeking change.

The candidates were particularly focused on engaging young voters and they did it through music, through K-pop and popular media. It worked. 

If popular culture can be used to engage young people, get them excited about politics and help inform them about the issues, then what's wrong with that?